Glossary

What is a consent management platform (CMP)?

A consent management platform is software that asks visitors for permission to set non-essential cookies, blocks trackers until that permission.

What is a cookie wall?

A cookie wall blocks access to a website until the visitor accepts cookies. EU regulators have largely rejected them: consent that is forced is not.

What is legitimate interest under GDPR?

Legitimate interest is one of the GDPR's legal bases for processing personal data, covering uses that are necessary for a business purpose and do not.

What are dark patterns in cookie banners?

Dark patterns are banner designs that push visitors toward accepting: a bright accept button with a hidden reject option, confusing wording, or extra.